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The First Herbal Coffee: A Dream Becomes Reality.
Many creative people find inspiration through their dreams. For dreams to become reality however, a healthy amount of experience and energy must be part of the mix. With over 20 years in the herb tea industry, Caroline MacDougall, the founder of Teeccino, had formulated a wide variety of herb-based beverages for numerous industry manufacturers. She began her career as a Vice President of Celestial Seasonings in the 1970's and over the next 15 years developed herbal products for John Wagners & Sons, Yogi Tea Company, Nature's Herbs, Fmali Herb Company, Uncle Lee's Teas and Natural Nectar. In the fall of 1993, Caroline MacDougall was busy developing herbal teas for the new Republic of Tea line. One morning she awoke to hear herself say, "The next product I want to develop is a caffeine-free cappuccino and the name of the product will be Teeccino!"
From the Cradle of the Mediterranean...
During her career as an herbal tea designer, Caroline had created a wide variety of teas, but one gap remained. Nowhere in the tea world is there a caffeine-free match for robust, roasted coffee. Teeccino was created to capture that unmistakable, rich Mediterranean flavor.
While creating Teeccino, Caroline realized that all the ingredients she was using in the formula were originally from the Mediterranean and part of the healthy Mediterranean diet for centuries. She envisioned the package labels with a different Mediterranean image for each flavor.
As a tea drinker becoming initiated into the diverse world of coffee brewing, Caroline became intrigued with all the Mediterranean coffee brewing methods including drip coffee makers, the French press pot and the Italian stove-top espresso maker. She expanded her original concept from making herbal cappuccinos in espresso machines to developing Teeccino to drip or brew just like coffee.
By the summer of 1994, Caroline began designing the Teeccino labels. Gina Amador, the designer of The Republic of Tea's labels, took Caroline's concepts and developed the luggage tag images from the Mediterranean using a different country and shape for each flavor. Jennifer Ewing, a San Francisco artist, produced original paintings for each Mediterranean scene.
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"What a glorious challenge life is anyway! So defiant, so baffling in any attempt to explain - and yet so thrilling in its unexpected rewards, its glorious opportunities."
Alice Foote MacDougall, 1928
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Teeccino Caffeine-Free Herbal Coffee is Born!
Teeccino Caffé, Inc, introduced Teeccino Caffeine-free Herbal Coffee to the natural and specialty food markets in 1995. The Company manufactures Teeccino using Caroline's proprietary formula and process. Teeccino is nationally distributed to natural food and specialty grocery stores nationwide. The Company also ships directly to wholesale accounts in the spa, food service and holistic health care markets.
According to data from Spins, the leading sales tracking information company to the natural foods industry, Teeccino is the foremost coffee alternative brand in the country with more than a 55% share of the market!
A number of endorsements from prominent doctors and nutritionist have helped to publicize Teeccino by recommending it in their best-selling books and newsletters. A growing group of health care practitioners use Teeccino to help their patients who suffer from conditions that are aggravated by coffee to eliminate caffeine and coffee from their diets. Weight loss diets recommend Teeccino as part of their programs and skin care specialists refer clients to Teeccino who want to improve their skin by quitting caffeine.
Teeccino Organic Maya Flavors Help Preserve Rainforest!
Caroline's rainforest work from the early 1990's in Central America, helping indigenous communities develop markets for their exportable products such as honey, vanilla and herb teas, has come full circle with the launch of the Teeccino Organic Maya line. Featuring ramon nuts, a nutrient-rich food of the Maya civilization that is wild harvested in the Maya Biosphere Reserve in Guatemala, the Organic Maya flavors have created trade for a novel ingredient that helps preserve the rainforest.
With a clean, pure flavor profile that is preferred by those who enjoy the bitterness of unsweetened coffee, the Organic Maya flavors combine the best of the Mediterranean's carob, barley and chicory with a coffee-like nut from the rainforests that is rich in protein, vitamins, minerals and contains all the essential amino acids.
1% of the sales of the Teeccino Organic Maya flavors are being donated to non-profit groups working with rural communities in the Maya Biosphere Reserve to develop sustainable rainforest crops and educate women about how to improve their family’s nutrition and health.
Teecino's Philosophy
Teeccino Caffé produces innovative robust caffeine-free beverages from all natural ingredients that are nutritious, entirely natural and sugar-free. Teeccino's commitment is to provide healthy, non-addictive beverages that can be enjoyed by people of all ages. All of Teeccino's products are delicious and give "all the satisfaction with no caffeine reaction".
Our motto is: "Protect the Gift of Good Healthy with Teeccino!"
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